3 weeks since I bemoaned teamwork, today I embrace it. Yesterday we installed our first industry project and without everyone pitching in it wouldn’t have been achieved. Don’t get me wrong there was certainly a fair amount of blood, sweat and tears shed, (the latter surprisingly not from me) and relationships were certainly tested, but nonetheless the unlikely has been achieved and with positive results! Within a few hours, my badly scaled drawing was transformed into what I would like to believe a professional looking display.
Brief: To create a display to promote Eastland’s fresh food program, Feastland.
Outcome: I think we were all really pleased with the outcome, the tree looked like a tree, the display was bright and organic and the installation, though a little slow due to the late arrival of some props, was quite enjoyable. I don’t think the layout is perfect, especially with the missing barrel, which was supposed to provide a middle height between the mannequin on the ladder and boxes below. (Though you can see, if you look closely, it eventually turned up the next day when we had finished the installation, so it couldn’t be added properly.) But I think it was not a bad job for our first true promotion.
Lessons learnt: With this project I have no idea where to start, it was definitely a learning experience. One thing we quickly learnt is that communication can go wrong at either end, this time it was at the other end- a key prop was misplaced and though we managed to work around the missing ingredient it was a bit of a shame. So always have a few back up ideas in the case that something does goes astray. Another thing which surprised me was how the scale of props change when they are moved into a new space. I was shocked at how small the tree appeared within the vast space of the shopping centre, back at school it had seemed so large. This is a key aspect to keep in mind; as if it is a drastic change of size, props can lose their ‘look at me’ quality, which can be disappointing. Another thing was we had to do was secure everything! I mean everything, every apple, strawberry and box was fishing lined to each other to prevent theft, to secure the display and in the instance of the tree to prevent it from falling and seriously maiming anyone, which I am pleased to say has not occurred of yet.
Another key lesson- the price of things! I never believed how much things cost, even with bulk purchase discounts and bargain hunting, prices were a lot higher than I ever imagined. Though the clients didn’t even blink an eye at the costs, which were snuggly under budget, I have learnt to appreciate just how much VM must cost and the importance of looking after purchases. Creating good contacts who will help keep costs down would also be recommended.
I am so grateful that everyone pulled their weight and really helped out and contributed to ensure the best results. All teams worked on one aspect or another and it all came together wonderfully and to a high standard. Thanks to Eastland for giving us this opportunity, it was really beneficial and even enjoyable, despite the stress.
Oh and one final thing-always take your tool bag. Can you believe that between us all no one remembered to bring a pair of scissors?
The tree was made from MDF, Expanda foam, chicken wire, paint, a number of garlands and artificial apple branches. The competition box, built by one of the other teams, from old timber fencing. Can you guess how many apples are in the crate? If you can, head over to Eastland for your chance to win a $200 gift voucher!