THE ART OF MINIMALISM

Minimalism is a very misleading style. It appears easy enough, just throw a chair in white room and voila you have minimalist art, however despite its basic appearances, its a lot harder than it looks. Currently I am undertaking a minimalist display, predominantly white with a splash of colour, yet I am finding it most difficult. I am not a minimalist, I love adornment and character. To try and strip a display to the bare essentials, trying to strike the right balance between minimal, yet not bare, is providing me with a challenge. Do I add a paint brush? A decal? Does it need more colour? Will it become too busy? I look at the other displays so full of life and product and worry that mine will just be blah, forgettable. What my display is missing is a punch point, the colours I intended on having as my grab, are lacking. I need to get me some more pizzazz! So whilst I stew over how to master minimalism, I say hats off to those who can pull of the minimal look, for it is far more difficult than credited.
Below are some works that achieve perfect minimalism by Alexander Kent (1st and 2nd images) & Tatiana Trouvé.
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Paper planes

There is this saying which my teacher regularly quotes- ‘if the the client gives you a budget of $500, don’t present them with a Ferrari’ and it was keeping this in mind, that we developed our latest Eastland display for Kate Hill. With only two weeks to conceive and create our display, and only $300 in pocket, we had to keep this display simple. Ideas of conveyor belts and airports were tossed around, but reality reminded us that these, though respectable ideas, were near impossible. The suggestion of paper planes was great for the tight budget and time limit- 100 planes later and our display is finished and looking pretty good! The toughest apspect was choosing the colours, and that’s hardly something to complain about.
Even so it was a stressful display, with communications slow and time ticking by at a rapid pace. I have decided that yes, email is a fantastic creation that allows you to avoid using the dreaded telephone, but to call is a hundred times faster when trying to work out details with clients. Yet although I admit this, it is one thing to preach and another to practice; I feel for now I will still be emailing first, just in case they do reply super quickly, because I’m a scaredy cat. In terms of outcome: I think it looks quite pretty, it reflects the Kate Hill brand and captures the idea of air travel, it compliments the luggage and is aesthetically pleasing. Though there a few small flaws in the web of planes, it’s difficult to get such things perfect, it doesn’t really affect it. Oh and if you ever need to suspend planes, I feel we developed a pretty effective method, but not once we overcomplicated it entirely. Sometimes the best solutions, are the most obvious ones.

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WHAT’S YOUR CRIME?

Fashion Police.
The two words which caused sirens of horror to go off in my mind. Not because I am on the run from some hideous outfit offence, although I’m sure we all harbour a few dark fashion moments, but because this is the theme of our end of year exhibition. I shuddered when I first heard the words, my mind instantly leaping to tasteless, trashy and blah. However with some persuasion and discussion I was sold and even excited about the idea. Here is the opportunity to take a subject that doesn’t sound too flash and turn it into something fun, but to good taste, with a touch of class. The opportunities for design, display and promotion are great and with the right angle I feel it can be pulled off quite successfully. Although without wanting to dampen anyones dreams, I feel that the idea that it could go viral is a tad far fetched. Just a tad. Nonetheless, I would love to be on the media team, there are such possibilities in this media filled world and it excites me to know I can have the opportunity to test out these in a way that serves a purpose. I know this project will be a lot of hard work, but super exciting stuff is happening and I am ready to grab this project with two hand and dive right in!

Oh and on another note, excitingly we have received a number of positive responses from our Feastland project with Eastland wanting us to do another two displays and some other companies interested in involving us in some future projects! So super pumped all round!

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The above poster was made using the handy app Phoster- the application that enables you to create neat, stylish posters in minutes!